This article makes a great case for amping up your open-house game with some music.
When you’re trying to move a property, there’s a delicate balance between selling at the price you need and selling quickly. Check out this article to help navigate.
In the real estate industry today, online property listings are much more popular than printed listings. In this sea of millions of listings, how do you ensure that yours stands out? Of course, using the right words and including photographs is a good place to start. Here are 6 tips to help you fine-tune your property listings so they catch the eye of potential home buyers:
Use high-quality photographs
We’ve all heard the old adage, “a photo is worth a thousand words”. This applies in the case of making your property listing appeal to the right buyers. Not only do you need photos to help give a sense of your property, but taking the right photographs will make your listing shine above the rest.
Hiring a professional photographer is the way to go if you want to project a professional image. This is not the time for DIY-ing with smartphone photos that you take yourself. Invest in someone who can help you capture well-lit interior photos, as well as outdoor photos taken at different times of day.
One clever way to make your listing photos more eye-catching is by including photos of your home at the “golden hour”, just before dusk. This lighting makes the property appear cozy and helps it to stand out among all the midday lighting photos.
Stage each room
When getting a property ready for photos or an open house, staging the rooms is a must. Think simple and organized when it comes to staging. Empty rooms don’t sell houses, nor do they make potential home buyers feel comfortable in the space; though you also don’t want to go overboard.
You can hire a professional stager or stylist to stage your rooms and highlight the possibilities of the space. Filling the rooms with a simple, attractive display of furniture and decor will help buyers envision themselves living there.
A simple, clean approach to staging is best so that the space doesn’t end up cluttered. If your display helps buyers see the potential of the space while still being able to picture their own belongings in it, you’re on the right track.
If photos are considered more effective than words alone, then using a 3D representation of your property listing is exponentially more effective. Hiring a professional videographer to shoot a video of your listing is one effective way to make your listing stand out among the masses. Getting a 3D rendering of floor plans can also improve the quality of your listing.
Provide thorough listing information
Aside from visuals, providing buyers with a detailed, well-written description can help amp up the quality of your listing. Hiring a writer to create a description is advised if you don’t feel particularly talented in that department. In the description, you want to start with the basics: number of rooms, square footage, type of construction. Get detailed – especially with the kitchen, which many consider to be the most important room in the house. High-end appliances, flooring, countertops, and any special features can help it stand out. Bathroom amenities are also great to include.
In addition to the basic information, try to highlight the features that make the listing unique. If you are listing an older home, what are some of the original qualities that were preserved? Molding, built-ins, or arched doorways often appeal to buyers. Also note any upgrades that have been made to the home. Highlighting your listing’s eco-friendly features can help you listing stand out – particularly among the increasingly eco-conscious buyers. Don’t forget to accurately describe the outdoor space surrounding the home, as many people find this important to their home selection process as well.
Use important keywords
Using the right keywords in your listing can mean the difference between a buyer finding your listing in their search and missing it completely. You want people to be able to search for your listing easily. Use the right keywords and phrases so that more potential buyers land on your listing. Try to include relevant keywords about the amenities and features of the home that buyers may be specifically looking for.
Share neighborhood / school district info
Location, location, location! Don’t assume that buyers only want to know about the property itself. The neighborhood of a home is very important to potential buyers, so make sure to give a thorough neighborhood overview. If you give information about the neighborhood in terms of its crime rate, access to public transportation, etc., you’ll paint a clearer picture for buyers. Sometimes the neighborhood is more important to buyers than the house itself. What’s nearby to the home – any attractions like public parks, restaurants or stores?
It’s also a wise choice to include information about the school district in which the property is located. Many home buyers are focused on these details if they have, or plan to have, a family with children. Be sure to include any awards or positive ratings the district may have.
So many online listings are easily glossed over by potential buyers. Don’t let your property listing be one of those! Embrace the tools available to create a stellar property listing that will catch the attention of potential home buyers, and you’ll be on your way to a faster sale.